Reference no: EM131099667 , Length: word count:2500

The fully referenced report MUST contain the following sections:

- Cover page: Student name, student number, title of assignment, course name, module title, and date submitted.

- Table of contents: Section titles with associated page numbers.

- Introduction: Introduce the report, stating its purpose. Briefly guide the reader through the forthcoming content.

- Background: As well as setting the scene with appropriate and well-researched background discussion, you should identify all of the potential! affected markets and business sectors (e.g. car hire companies. repair garages, etc.).

- Affected market: By choosing and focussing on just one business sector (chosen from the set you identified in the Background section), you should clearly. and in some detail. discuss what you believe will happen within this market segment as a result of the disruptive effect of the widespread introduction of autonomous cars.

The automobile industry is one that has experienced considerable growth over the last fifty years. This growth has mainly been built on increasing customer demand, together with a regular stream of sustaining innovations: modifications and improvements that allow the basic business model to continue unchallenged. This has meant the continued dominance of a small number of major players.

The underlying model has had occasional disruptive challenges from new entrants, with these often targeting the lower end of the market. The challengers then increase the number of product features in their vehicles, with the disruptive innovations ultimately competing with the incumbents' products in the main market.

A near-future major disruptive challenge to the automobile industry is the autonomous car (e.g. Google Self-Driving Car Project). Another, symbiotic, innovation is the electric vehicle (e.g. Model S from Testa).

This piece of coursework requires you to address the forthcoming challenge to the automobile industry. You should also consider the associated challenges to those industries and business sectors supporting. or supported by. the automotive industry.

Following the guidelines below, you should discuss how this situation has arisen. including the impact of developments such as the DARPA Grand Challenge and various government and state legislation.

Using the knowledge gained from this course, together with the techniques presented, you should consider the -winners" and losers- by analysing areas such as. but not limited to: consumer demand, production, innovation, marketing. dealerships and service, and user experience

- Strategy: By comparing and contrasting possible approaches, including their associated potential impacts, you should describe your general strategy (using model / models found in the course and elsewhere) for dealing with the disruption caused in your chosen market area (from the Affected market section).

- Business case: Describe in detail the business case for a company to undertake the strategic changes identified previously, which will be required for the business to survive in the climate resulting from the "disruption.' caused by the introduction of autonomous cars.

- Conclusions: Summarise the findings, and provide any areas for future work (e.g. further potential for other disruptive emerging technologies that will affect the automobile industry).

- References: A properly formatted set of references for all sources cited in the report (see below for UDOL policy on citing / referencing).

-The case and the required layout attached.

-No direct quote, please rewrite the quotation; Harvard reference -Please send first 500 words for reference