Reference no: EM133495450

Being able to make sales to ensure profitability is important to grow a successful business. It all depends on how you create a connection with your customer and the product you are selling by establishing the need for it.

The goal of this summative assessment is to plan how to ensure profitability by defining your product, brand, and its story.

Part 1:

Think of a new business you are contemplating creating or already own.

What is 3 core values of your company.

Describe how your company will conduct business, including things you will always do and things you will never do.

Explain the type of company culture you want to create. Include how you want your team members, customers, and stakeholders to be treated.

Describe the main differences between customer demographics and a customer persona.

Describe 5 attributes that might make up a customer persona for the company you are contemplating or already own.

List 3 slogans or taglines you are familiar with from companies you admire.

Create 2 options for slogans to use for your company.