Describe how you would utilize the social marketing tool

Assignment Help Marketing Research
Reference no: EM131613374 , Length: 4

Assignment: Social Media Campaign Strategy

This assignment will assess the following competency: Evaluate essential social media marketing and communication tools.

Directions:

You are a politician running for office, let's say City Councilman/Councilwoman. Pick another office, if you prefer.

In a well written, 3 - 4 page paper describe how you would utilize 4 or 5 of the Social Marketing (SM) tools we have covered to date to in your campaign.

These could include Facebook, Twitter, LinkedIn, Instagram, YouTube videos, etc. Describe how you would use them specifically and strategically. Would they be for informational purposes for your existing followers, to garner new followers, etc.?

One of the things that is key for businesses to do before creating and executing an SM program is to identify their target markets (TM's). Once they have done that, they must select those media venues that would most likely be utilized and/or best resonate with these markets.

The same principal applies here. So, identify your target markets by demographic and/or issue; different demographics have different concerns that drive their general interests and voting behaviors.

Once you are comfortable with your TM's, select the appropriate SM venues you believe would help you best connect with each of your identified TM's; different demographics likely prefer different SM platforms, and even when two or more TM's use the same platform, their usage and motivations may vary.

How would you apply the various SM venues to your identified TM's? What general kind of content would you use in each case? What, in all cases, are your objectives? As noted earlier, is it to get new ‘customers/voters', to communicate with, and/or inform, existing followers?

Identify 4 - 5 outside credible sources to support your positions/recommendations.

Paper MUST be completed APA FORMAT WITH IN-TEXT CITATIONS and REFERENCES!!!!

Reference no: EM131613374

Questions Cloud

Find an equation of the sphere : Describe the set of points whose distance from the x-axis equals the distance from the yz-plane.
List the classes in the structure model : Write a three to four page paper in which you: List the classes in the structure model. Choose one class and create a contract for each method in that class.
What is price of one new foreign stock futures contract : What is price of one new domestic stock futures contract and foreign stock futures contract? How much does the total domestic stock increase?
Discuss aggression and its connection to criminal behavior : Discuss Aggression and its connection to criminal behavior, minimum of one to two scholarly sources
Describe how you would utilize the social marketing tool : Describe how you would utilize 4 or 5 of the Social Marketing (SM) tools we have covered to date to in your campaign.
Explain unexpectedly making herself a target : About your victim analysis, as you pointed out, our victim played a part by unexpectedly making herself a target
What is the relationship between humans and space : We will be covering three "foundational" themes: Interiority, Dwelling, and Sacred Space. What is the relationship between humans and space
Campus recreational sport program : Find a campus recreational sport program and find out what types of development opportunities they offer their student employees.
Explore the foundations of social media marketing : Explore the foundations of social media marketing.Go to the BELOWdiscussion thread. Review the information exchanged with your classmates.

Reviews

Write a Review

Marketing Research Questions & Answers

  A business plan: gift shop

A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.

  Managerial decision making

This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".

  London congestion charge

Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.

  Market research

The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.

  Producing quality steel by stressing sound management

Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices

  Monitor and review the performance of members of a team

Monitor and review the performance of members of a team.

  Scientific research and informal research

Differences between scientific research and some informal research

  Dilmah ceylon tea: market development in australia

Dilmah Ceylon Tea: Market Development in Australia.

  Quantitative analysis based on a excessive research

Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..

  Market research report

Market Research Report

  Designing a lunchbox menu for children

Marketing Plan- Designing a lunchbox menu for Children

  Case study:moet hennessy louis vuitton

Case study:Moet Hennessy Louis Vuitton

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd