Describe how you would package the product

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Your company has just made the scientific breakthrough of the century. It has invented a wrinkle cream that really works. One application results in smooth, wrinkle-free skin without costly and painful plastic surgery. There are other products that claim they eliminate wrinkles, but they only conceal them for an hour or two. Your cream works so well it needs to be used only once a month to keep skin silky. The cream is relatively inexpensive to produce with a total production cost of 20 cents per ounce. The cream could, therefore, be priced at either a competitive level or below it. The firm is not sure which policy is the best to follow.

When your Silky Skin Solution is promoted, your firm wants to have as many tubes as possible on the retailers’ shelves. Thus, the firm plans to offer its wholesalers a much larger discount than is normal.

If the product is handled correctly, the return on investment should be between 40 and 70% after taxes. It would be the most profitable product in your firm.

Assume that you are the product manager for Silky Skin Solution. Don’t forget to justify your answers.

1. What pricing policy will you follow?

2. Describe how you would package the product.

Reference no: EM132241192

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