Describe how you would organize the marketing

Assignment Help Marketing Management

Reference no: EM131304281

Marketing units may be organized according to functions, products, regions, or types of customers. Describe how you would organize the marketing units for the following:

a. Toothpaste with whitener; toothpaste with extra strong nicotine cleaners; toothpaste with bubblegum flavor

b. A national line offering all types of winter and summer sports clothing for men and women

c. A life insurance company that provides life, health, and disability insurance.

Reference no: EM131304281

Questions Cloud

What are the major steps of the marketing control process : Why does an organization's intended strategy often differ from its realized strategy?- Why might an organization use multiple bases for organizing its marketing unit?

Formulate a long term goal for the company : Formulate a long-term goal for the company, and then develop short-term goals that will assist you in achieving the long-term goal.

Identify global leaders is a key concern for organization : Identifying and developing global leaders is a key concern for international companies. Compare and contrast the skills and context of the traditional, national manager with that of the international manager.

How is it related to a bank''s return on assets : What is the difference between a bank's return on assets (ROA) and its return on equity (ROE)? How are they related?

Describe how you would organize the marketing : Describe how you would organize the marketing units for the toothpaste with whitener; toothpaste with extra strong nicotine cleaners; toothpaste with bubblegum flavor.

What is bank leverage : Suppose that Bank of America sells $10 million in Treasury bills to PNC Bank. Use T-accounts to show the effect of this transaction on the balance sheet of each bank.

Perform a preliminary swot analysis comparing sonys website : Assess the quality and effectiveness of Sony's website. Specifically, perform a preliminary SWOT analysis comparing Sony's website with other high-quality websites you have visited.

What is first national''s roe now : Suppose First National's equity capital declines to $10 million, while its assets and ROA are unchanged. What is First National's ROE now?

Determine the importance of equal pay between men and women : Using the e-Activity, determine the importance of equal pay between men and women. Then, suggest two (2) valid reasons why their pay may be different for the same position. Justify your response.

User Account

All Pages