Reference no: EM133680147 , Length: word count:1800
Question: The Assessment 2 task requires you to develop and write a marketing strategy statement proposal for a new product/service idea of your own creation. You will present the marketing strategy statement proposal as a single Word document. This Word document should be 2000 words maximum excluding the title page and reference list.
Your task is to choose ONE (1) of the industry options listed below, then identify, and focus on one existing Australian-based business/organisation in that industry to develop and write a marketing strategy statement proposal for a new product/service idea of your own creation targeting the Australian market.
1. Healthcare.
2. Renewable energy.
3. Technology.
4. Tourism.
5. Education and Training.
NB: The Australian-based business/organisation option you select and the new product/service idea you come up with will also be used in the Assessment 3 task.
Your marketing strategy statement proposal for a new product/service idea should include and address each of the following:
Write a marketing strategy statement for the purpose of proposing a new product/service idea for your chosen Australian-based business/organisation.
Describe how you would conduct a business analysis for your new product/service idea.
Outline why innovative products/services might be important to your chosen Australian-based business/organisation.
To narrow down the 'concept' of your new product/service idea, explain what makes your new/product service idea unique and whom it would likely appeal to and why.
What do you need to consider ensuring your new product/service offering, and likely business model, can be adopted? Can your new product/service remain sustainable? (i.e., the social and business challenges of new product development).
Outline what other strategies your selected Australian-based business/organisation could use to source new product/service ideas and how this might be incorporated into their new product/service development strategy.
Instructions
This is an individual assessment (no groups).
Submit your Word document online through the Assessment tile on the unit Moodle site.
Your Word document should contain the following:
A single Word document (no PDF), including a title page, that addresses the six key parts above plus a reference list, using APA referencing style.
Use in-text of at least ten (10) quality sources of information such as from academic journal articles, academic textbooks, trade journals, newspaper articles and industry/business websites.
Use size 12 font with double line-spacing in this Word document.
Skills
New products/services are the lifeblood and revenue stream of any business/organisation.
This is a challenging assignment. It will provide you with the opportunity to undertake a significant piece of work with a practical commercial application.