Describe how you will use an integrated campaign

Reference no: EM131498509

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

Health spa launching a new weight loss treatment

Insurance company launching a new medical product for the exchange

Hospital system launching a new diabetes program

Medical device manufacturer launching a new metal alloy prosthesis

Select your own company and product with approval from your instructor

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own.

In your strategy:

Differentiate between the types of communication that could be used when marketing to different generations.

Describe how you will use an integrated campaign to reach your target audience.

Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.

Format your assignment according to APA guidelines.

Reference no: EM131498509

Questions Cloud

Security department return on investment : How can these security duties improve the security department's return on investment?

Majority of curriculum online : How have you prepared to enter a program that has a majority of its curriculum online?

Design the burner kerosene supply piping system : A plant manager has hired a recent graduate of a mechanical engineering program to consider the design of a piping system to supply kerosene to three burners.

Compute the PV of the expected cash flows : Compute the PV of the expected cash flows

Describe how you will use an integrated campaign : Differentiate between the types of communication that could be used when marketing to different generations.

What is the relationship among property rights : How important are anticorruption efforts in the effort to improve a country's level of economic development?

Describe the overall goals of the intervention : Describe the overall goals of the intervention.Explain the set-up and management of the intervention. (How will you get this going?)

What is the effective interest rate charged : What is the effective interest rate charged by Visa if the nominal rate is 21.99% and it is compounded daily.

List four areas of high inherent risk based on your findings : List four areas of high inherent risk based on your findings in (A) above and explain how they could affect the financial statements of 2016.

User Account

All Pages