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Describe how you will monitor these trends

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Reference no: EM133525586

Case Study: You work for an automobile manufacturer that offers a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers' buying habits, your manager wants you to create a marketing information system for the firm. The system should help the firm identify early trends in the marketing environment.

Question: Begin your post by describing an automobile type from the line of vehicles that you will use for the remainder of your post. Then, create a 300- to 400-word response from your own words to any two of the following bullet points:

  1. Describe how you will monitor these trends.
  2. Describe the role of marketing research in understanding how consumers' perception of these trends impacts their selection of this automobile.

 

Reference no: EM133525586

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