Describe how using the steps in personal selling process

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Reference no: EM131792151

You are a Marketer that works for Southwest Airlines and while you were visiting the airport and a customer sees your Southwest name tag and approaches you and says I never have flown with Southwest before. Can you explain to me why I should fly with Southwest rather than some other airline.

Describe how using the steps in the Personal selling process discussed in class you would structure your pitch to persuade this customer they should fly Southwest.

Reference no: EM131792151

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