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Describe how to use strategic map

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Please describe how to use strategic map to analyze the industry competitors and find positioning opportunities? You may apply this method to our focal industry (i.e., Heating and Air-Conditioning Contractors) or any industry you prefer and tell us what variables (i.e., X- and Y-Axis) can be used to map the firms. You may need to read the IBISWorld industry report in Databank forum (industry-level) and do more research on the industry you select.

Reference no: EM132631069

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