Describe how this trend affects branding

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Assignment:

Approximately 88.5% of the US population has access to the internet as reported by Internet Live Stats. Find a website that consumers might use to gather information about a an upcoming purchase. Compare and contrast how gathering information online compares to traditional channels (i.e., within the store environment).

According to an article published on Adweek the average person spends 28% of time online visiting social media sites. Describe how this trend affects branding and how you are see advertising material.

Reference no: EM133396435

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Describe how this trend affects branding : According to an article published on Adweek the average person spends 28% of time online visiting social media sites. Describe how this trend affects branding.

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