Reference no: EM132225552

Assignment: Environmental Scan and Strategy Formulation

Capstone Project - Strategic Plan - Environmental Scan and Strategy Formulation

This is the first part of your strategic plan.

Next, will use this information to identify a strategy that you think the firm should follow (as opposed to one that they are following).

Strategy is - (Cell phones invest, diversification) Porter

Then, in Module 2 you will describe how they should implement your strategy (not what they are currently doing). The implementation will be the second assignment in the course. Thus, strategy implementation will demonstrate YOUR ability to make decision about how best to manage firm's resources as opposed to your ability to conduct research. (I have to find an area in the firm that needs

How to implement it M2.

M1 requirements Use secondary sources to identify the following:

• Start with the company highlights: locations, annual profit, growth rates, no of employees, performance (as should be much more numbers-driven). Assess briefly performance challenges using specific for the industry key performance indicators (relevant metrics). Address the changes over time (trends) and relative to the industry averages (competitors). These findings should point out to possible strategic problem(s), disruption in the industry or an inflection point. All data should be references and the sources (such as Annual Reports, Industry Reports, etc.) should be included in the Appendices.

• Identify their mission and the vision of their current CEO, then identify their current objectives and goals (from the letter to investors is you are using a publicly traded company), and if your know their current structure and culture identify this as well (by using CVF) - note these are not what you are recommending but show a base line from which they will change to implement your identified strategies as part of your proposal.

• Assess the macro environment (specific to the industry not to the firm) or PESTEL analysis- please consider the global nature of the PESTEL.

• Assess the micro environment (be sure to include the relationships it has with its stakeholders - channels, suppliers, other allied firms, customers, employees etc.), please discuss the impact of globalization on these relationships and the strategy you have with EACH stakeholder. Include this as part of your environmental scan and strategy formulation with a stakeholder map included.

• Identify the variables most relevant for the analysis of the industry of the company in question. It is vital to identify the variables that matter most for the industry as the industry drivers (KSF).

• VRIO analysis of the firm's resources, include ethical decision making as a resource for your organization and how strong it is. Think about how the leadership's strategy has affected the performance of the organization. Include your analysis of their resources in the appendix, as background information to create the VRIO table (such as the firm's current financial strengths, the strengths of their human capital, etc.).
• Assess the competitive environment and the strengths and weaknesses of each competitor, use competitive mapping/positioning.

• Present competitive mapping with very distinctive for the sector unique dimensions often related to KSF and VRIO as the basis for competencies and. strategic competitive advantage.

• Strategic problem(s) should be identified and addressed.

Use common strategic management tools and the previous data to:

• Apply Porter's five forces to the industry with supporting data to assess the forces

• Apply Porter's Diamond Model to their geographic market with supporting data to assess thefactors and to provide evidence for strategic comparative advantage of the country of origin.

• Construct a SWOT analysis please include also ethical decision making as a resource for your organization and whether it is a strength or weakness of the firm.

Looking at the environmental constraints and the mission and vision of the firm and the SWOT- what appears to be their current overarching strategy sometimes called their generic strategy (corporate strategies are described in Hunger and Wheelen text but can be things such as TQM, growth through acquisitions, cost leadership, etc.) - create a TOWS matrix to illustrate the above information. Consider the effect of globalization when identifying corporate strategies.

Construct an SBU analysis. Based on the SBUs identified in the organization's annual report, analyze its current business portfolio and identify the investment opportunities for the firm and the business level strategy for each SBU consistent with the strategies from the TOWS matrix. Business level strategies are typically either the Porter strategies or the Miles and Snow strategies. You need one strategy from for each SBU, they may be all different or some may be the same strategy based on the competitive environment.

You need to recommend corporate strategy (directional - please name) & especially business-level strategy (competitive, one from Porter's generic ones and one from Miles and Snow's ones as well) for each SBU separately (in a summary table), as separate columns because these are separate classifications.

Present portfolio analysis (BCG matrix or GE screen)
Summary conclusions should be after each tool used with recommendations for the strategic direction.

Recommend corporate strategy (directional) & business-level strategy (competitive) (please see the options in the textbook).

Note: in strategic planning the process most, firms create plans using a business writing style.

Visuals, graphics, charts, tables and bullets are used to condense the report into an easy to read document and to follow commonly accepted conventions of the presentations (and to transfer them into your final ppt in Module 4).

Attachment:- Instructions Assignment.rar