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Describe how they generate revenue

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Reference no: EM133022025

Tdameritrade.com

  1. Provide a summary description about the look and feel of the website (i.e. value proposition, visual feel of website, user-friendly, navigation and information, etc). Do you believe the website delivers on what it intended to do?
  2. How do they engage customers (include all social media platforms and mobile) and how effective is each one? Give supporting information.
  3. Describe how they generate revenue.
  4. Describe how they have adjusted their e-commerce business due to the Pandemic (based on what you see and read on their website and what you research) to adjust to the current times and needs of customers.
  5. Does the site address privacy and security concerns? If so, please describe. If not, please suggest what they can do to improve.
  6. Who are some of their competitors? Research at least two other competitors and compare and contrast their sites and marketing strategy.

Reference no: EM133022025

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