Describe how they divided their respondents into 2 groups

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Question: Describe how they divided their respondents into 2 groups(active and non active) based on Problem Recognition, Constraint Recognition and InVolvement. Then describe the differences between the two groups in terms of information seeking/attending, authenticity, brand trust.

In H5, they predicted that Active racial justice public members would perceive allyship as less authentic than non-active racial justice public members. However, the result of the t-test indicated that active publics perceived allyship higher level of authenticity (t = 2.699 df = 227, p =0.007) active publics (M = 2.96 SD = 2.57) versus non-active publics (M = 2.57, SD = 3.31). Therefore, H5 was not supported. In H6, they predicted that: Active racial justice public members would have less brand trust than non-active racial justice public members. However, the result of the t-test indicated that active publics perceived allyship higher level of a(t (136.565) = 1.657, p = 0.1) active publics (M = 3.31, SD = 1.09) versus non-active publics (M = 3.08, SD = 0.869). Therefore, H6 was not supported.

Reference no: EM133459224

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