Reference no: EM132253110

Data Collection & UseCases

The Federal Trade Commission (FTC) is the US agency on a mission to protect consumers and promote competition.

The FTC protects consumers by stopping unfair, deceptive or fraudulent practices in the marketplace. It conducts investigations, sues companies and people that violate the law, develops rules to ensure a vibrant marketplace, and educates consumers and businesses about their rights and responsibilities. (FTC website).

This activity helps you understand the nature of unfair and deceptive trade practices cases undertaken by the FTC involving consumer data collection and use.

Instructions

Select a press release from the approved list below. Address the following points:

1. Describe how the website violated the law, why it was considered an unfair or deceptive trade practice and what penalty was imposed.

2. Explain whether you think the FTC was right or wrong and why you feel that way.

3. In one sentence, what is the lesson to be learned from this situation--what advice would you tell a website operator to reduce the risk of an FTC enforcement action while still achieving marketing or use goals?