Describe how the service mix caters to its target market

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Question: At a minimum, address the following in your report: Identify the airline's position (as a legacy or low-cost carrier). Describe how the service mix caters to its target market. Evaluate the eight service encounters based on customer reviews and secondary research. Explain the importance of innovative in-flight services. Describe the significance of service quality and how it can be measured.

Reference no: EM133614321

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