Describe how the message helped to build the brand

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Reference no: EM132660531 , Length: Word count : 1050

Answer the following questions:

Question 1: Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?

Question 2: What is the company's value principle and how does it tie into the branding message?

Reference no: EM132660531

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