Reference no: EM131273601
Sampling and Data Collection Plan
Part 1: Sampling Design
Write a 350- to 700-word paper using the scenario and two variables your learning team developed for the Business Research Project Part 1 assignment, (Independent and Dependent Variable The (IV) independent variable; also referred to as the predictor variable is Public Image, and the (DV) dependent variable; synonymously referred to as the criterion variable is the Sales dollars. Banana Inc. will monitor how the (IV) influences the (DV).) In which the goal is to submit a random sampling plan in such detail that another researcher could replicate the method.
Discuss the following:
• Population and size
• The target population and brief reasoning
• Sampling element which may be conducted through any of the following:
o Data mining
o Survey (If a survey is chosen, create a 5-10 question document), or
o Observation
• The sample size
• Method of random sampling which may include:
o Simple
o Stratified
o Systematic
o Cluster
Calculate the sample size for the mean or sample or sample size for the proportion, using a 95% confidence level, estimated population standard deviation or estimate of the true population proportion, and a 5% margin of error. Place the calculation in the Appendix.
Discuss how validity and reliability will be achieved.
If applicable, explain how human subjects will be protected.
Part 2: Data Collection
Explain how the data will be physically collected.
Explain where data will be stored and how it will be protected.
Format your paper consistent with APA guidelines.
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