Describe how the concept of facilitating an exchange makes

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• Describe how the concept of facilitating an exchange makes marketing such a universal concept.

• Why do most people think of marketing as simply selling or advertising and how is this view limiting?

• Specified that most firms fail to uphold at least one of the four underlying characteristics of the market oriented philosophy list as well as discuss two companies for each of the four characteristics that aren't truly committed in your opinion - please protect your position to the market oriented philosophy

Reference no: EM1378696

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Describe how the concept of facilitating an exchange makes : Describe how the concept of facilitating an exchange makes marketing such a universal concept. Why do most people think of marketing as simply selling or advertising and how is this view limiting?

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