Describe how the company used the practice of cpm

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Question 1: Identify which company you selected and briefly describe why you selected that company.

Question 2: Describe what the case is about, give the important elements of the history of the situation, and specify the key problem or issue of the case, e.g. what decision has to be made by which manager. This is your introduction.

Question 3: Describe how the company used the practice of CPM.

Question 4: Describe how the CRM helped the company identify customer value and increase customer experience.

Question 5: Suggest additional possible enhancements to customer-perceived value and/or customer experience that could be achieved by the CRM.

Reference no: EM132861929

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