Describe how the company can use demographics

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Scandinavian Airlines Systems (SAS) is a prominent company in the airline and hotel industry. Describe how the company can use demographics and psychographics to identify television shows and magazines in which to place its advertisements.

Reference no: EM131366502

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Describe how the company can use demographics : Describe how the company can use demographics and psychographics to identify television shows and magazines in which to place its advertisements.

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