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Question 1. Describe the expectations you had when you arrived. Were the expectations met? exceeded? How did your expectations/attitude and those of other customers affect your experience?
Question 2. How were your expectations affected by the level of Service Standards ? Servicescape?
Question 3. Describe how technology was integrated or helped shape your experience? (New innovative ways to deliver service, enabling you or the employees to service better, support or enhance your experience, etc.)
Question 4. Describe how your experience may illustrate one of the eight central paradoxes in technology as described in your textbook.
Question 5. How does your experience related to any issues inProvider Gap 3 or 4 as defined in CH 2?
Attachment:- Services Marketing.rar
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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