Reference no: EM131974737

Question: Competency: Compare and contrast new social media marketing trends with more traditional forms of advertising.

Instructions: We have been looking at successful ad campaigns using social media. Let's apply this directly and see how this compares with older methods of advertising.

Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:

• ALS #IceBucketChallenge

• Always #LikeAGirl

• Coca-Cola #ShareaCoke

• IKEA bookbook video

• McDonald's Super Bowl 2015

• Taco Bell #OnlyInTheApp

• Virgin America Boo videos

Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.

In a minimum of 3 pages, please do the following:

• Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.

• From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).

• Describe how social media plays into the intent and the actual message. What's different between the two you chose?

• What made the ads successful (or not successful)?

• What ideas and opinions do you have about the product or brand after reviewing the ads?

• What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

• Summarize your analysis.