Describe how social media plays into the intent

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Reference no: EM133281066

Assignment:

We have been looking at successful ad campaigns using social media. Let's apply this directly and see how this compares with older methods of advertising. Search an older commercial of Coca-Cola ad , before social media was (as big) an influence on the new Coca-Cola #ShareaCoke ads.

Provide an introduction with a summary of the ads Coca-Cola ad and Coca-Cola #ShareaCoke and an explanation of what the stated intent behind the ads was.
From there, look at what the Coca-Cola ad and Coca-Cola #ShareaCoke ads actually say (like a beer ad might actually be demonstrating that women are sex objects).
Describe how social media plays into the intent and the actual messages of the Coca-Cola ad and Coca-Cola #ShareaCoke ads. What's different between the two you chose?
What made the Coca-Cola ad and Coca-Cola #ShareaCoke ads successful (or not successful)?
What are some ideas and opinions the product or brand after reviewing the Coca-Cola ad and Coca-Cola #ShareaCoke ads?
What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

Reference no: EM133281066

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