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Using Starbucks as an example:
Interpret syndication of information as the use of social media.
Describe how social media is used for your service (i.e., identify and explain the various tools used for service promotion and brand building for your service). Is the current strategy being used the best one? Why or why not?
What recommendations would you make to use/change how social media is used advantageously for your service?
Has your service had to deal with counteracting negative social media? If so, explain how the company did this. If not, what recommendations would you make if a negative message was posted on social media about your service? Explain and provide recommendations for change.
Create a professional letter to the board explaining your marketing ideas and how you plan to reach the target market of the business through your brochure.
Peter Bubba is driving home from a bar when he runs off the road and hits a telephone pole. What is the correct name for each of these losses
Target market/segment characteristics- Identify the target markets both domestic and international into Sydney. What are specific characteristics of the target market for this brand and style of hotel
evaluate Audi’s brand building initiatives
Market Model Patterns of Change-Choose and research an industry where there has been a pattern of change in a particular market model (monopoly, oligopoly, etc.)
Explain Social Media Tools in E-Commerce and explain how new social media tools may be used to distribute messages to consumers and clients
What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct channels? Why?
read or view the case study ldquoprince sports inc.rdquo from chapter 9 pages 239ndash241. answer the following
Whats and example of customization and promotion adaption in marketing compared to other products around the world'?
Your job is to go to any retail establishment and interact with one of the salespeople. This can be anything from a car salesman to a server at a restaurant to a personal helper at a department store.
The Internet makes direct distribution easier Website-based e-commerce systems and delivery services like UPS.
Explain E-Commerce and m-Commerce and reflect on future trends/development in this area
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