Describe how should the advertising budget be allocated

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Q. A Corporation has budget a maximum of $600,000 for advertising a certain product nationally. Every minute of television time costs $60,000 also every one-page newspaper ad costs $15,000. Every television ad is expected to be viewed by 15 million viewers also every newspaper ad is expected to be seen by 3 million readers. The Corporation's market research department advises the Corporation to use at most 90% of the advertising budget on television ads. Describe how should the advertising budget be allocated to maximize the total audience?

Reference no: EM1373387

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