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Describe how motivation influences high-effort behavior

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Reference no: EM133598318

Questions:

  • Describe the four types of influences that determine the consumer's motivation to process information, make a decision, or take an action.
  • Identify the key characteristics of attention and describe ways that marketers attempt to attract and hold a consumer's attention.
  • Describe how motivation influences high-effort behavior, high-effort information processing, decision-making, and felt involvement.

Reference no: EM133598318

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