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Case Scenario: NationaliTeas is an online tea shop that's seen a rise in popularity. The company has grown from a small domestic business with 10,000 customers a month to a global organization that serves 250,000 customers a month with international ties and partnerships. The expansion of the company has resulted in the need for guidelines for communicating with both domestic and international audiences, including employees and the public. Because NationaliTeas has not worked with international locations before, management is unsure of how to approach its messaging in a way that is professional and culturally sensitive.
You have been hired by NationaliTeas to come up with global communication plan, which will consist of audience analysis, global communication best practices, and company-specific communication practices that can be used to communicate with internal and external audiences across the globe as the company continues to expand.
Directions
The CEO of NationaliTeas has hired you to come up with a global communication plan for the company. They have asked for the plan to focus on the following areas: (Using both "Lae, Marobe, Papua New Guinea" which is one of the most linguistically diverse cities in the world and "London, England" which is one of the most ethnically diverse cities in the world as potential expansion locations.)
Question one: Best Practices
Question 2: Messaging
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