Describe how harrahs treats customer data

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Reference no: EM13813349

Describe how Harrah's treats customer data.

What is customer lifetime value? Do you think this is an easier metric to calculate at Caesars or Wal-Mart? Why?

How does Caesars Total Rewards loyalty card system represent a switching cost?

List the criticisms leveled at Wal-Mart. Do you think these critiques are valid or not? What can Wal-Mart do to counteract this criticism? Should it take these steps? Why or why not?

Reference no: EM13813349

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Describe how harrahs treats customer data : Describe how Harrah's treats customer data. What is customer lifetime value? Do you think this is an easier metric to calculate at Caesars or Wal-Mart? Why?

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