Describe how google uses information to make money

Assignment Help Management Information Sys

Reference no: EM131396021

Assignemnt: IS Strategic Analysis Paper - Strategic Use of Information

Attached Files:

• Chapter 2 - Data Governance and IT Architecture Support Long-Term Performance.pptx (609.263 KB)

• Chapter 3 - Data Management, Big Data Analytics, and Records Management.pptx (1.124 MB)
Please read the following chapters that describe how information can be used strategically, which is the topic for this week's paper:

• Chapter 2 - Data Governance and IT Architecture Support Long-Term Performance

• Chapter 3 - Data Management, Big Data Analytics, and Records Management

Please watch the following videos on Michael Porter's Five Forces model:

• Video and article: What are 'Porter's 5 Forces' explains Michael Porter's five forces model.

• Video: The Five Competitive Forces That Shape Strategy - Michael Porter discusses his five forces model that is used to describe industry dynamics, which are important to consider in strategic approaches.

Please watch this video: How Does Google Make Money? This video explains how Google uses information to make money. Google collects information from websites and adds it to its search engine. You type information into Google search and Gmail, and Google stores that information about you. Android devices send information to Google that is used to determine traffic patterns for Google Maps and to send you ads for businesses based on your location. Although Google is a technology company, it makes money from information, as this video explains. In your paper for this week, you will explore how other companies use information strategically.

Chapter 1 and the videos above describe Porter's Five Competitive Forces model. Use the search term "information sharing in a supply chain" to find 2 peer-reviewed articles from academic journals about the use of information in supply chains or value chains. Write a summary of each article and explain how the use of information in each article relates to Porter's Five Competitive Forces model. Discuss how information can be used strategically, based on the example(s) in the articles. Your paper should be in APA format and 3-4 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page.

For help with APA formatting, click here: https://owl.english.purdue.edu/owl/resource/560/01/ To download a sample APA paper, click here: https://owl.english.purdue.edu/media/pdf/20090212013008_560.pdf

Please view the video below on how to use the WilmU library to help you with this week's assignment.

Strategic Analysis Paper

Attached Files:

• Chapter 12 - IT Strategy and Balanced Scorecard.pptx (545.477 KB)

Please read this information on IT sourcing strategies:

• Chapter 12.4 - "IT Sourcing and Cloud Strategy"

• Report on outsourcing and insourcing by Deloitte Consulting describes the sourcing trends that are important for IT.

Find 2 peer-reviewed articles from academic journals on information technology sourcing. Summarize each article and compare and contrast the sourcing approaches in each article. Identify the factors that were important in each sourcing strategy and whether the sourcing decision was strategic for the long term or tactical for the short term. Which strategy did you think was more effective and why? Your paper should be in APA format and 3-4 pages, not counting the title page and reference pages. Make sure you have in-text citations and a reference page.

IS Strategic Analysis Paper

Read the Starbucks' case study. This case study uses Porter's Value Chain and Five Forces models and a SWOT (strengths-weaknesses-opportunities) analysis to develop strategic recommendations. On page 7 of the Starbuck's case study there are 10 recommendations. Choose 3 of the recommendations and identify how IT could be used as part of the implementation of that recommendation. Research in the library how other companies have done something similar for each of your 3 recommendations. Your paper should be at least 3 pages, not counting the title and reference pages. The paper must include at least 3 references from peer-reviewed articles in academic journals. Make sure you have in-text citations and a reference page. You can include additional references from websites and books. The rubric for this assignment can be viewed when clicking on the assignment link.

Use the resources below to help you with this week's assignment.

Read the following chapters in the textbook:

• Chapter 6 - "Attracting Buyers with Search, Semantic, and Recommendation Technology" Chapter 6 - Attracting Buyers with Search, Semantic, and Recommendation Technology.pptx- This chapter discusses technology to make buying recommendations to customers. This technology may be applicable to the Starbucks' case and will be referenced again on the week five discussion board.

• Chapter 7 - "Social Networking, Engagement, and Social Metrics" Chapter 7 - Social Networking, Engagement, and Social Metrics.pptx- This chapter discusses social networking technologies used by companies like Starbucks.

• Chapter 8 - "Retail, E-commerce, and Mobile Commerce Technology" Chapter 8 - Retail, E-commerce, and Mobile Commerce Technology.pptx- This chapter discusses e-commerce and mobile technologies that enable companies like Starbucks to expand their reach in the marketplace.

Videos:

• Creating Conversations in the Cloud discusses cloud computing and its use in marketing.

• IT Business Value Video - This video discusses some strategic models that can be used to help identify how IT adds business value.

• Watch Video

How Smart, Connected Products are Transforming Competition - Harvard Business Review

Duration: (4:32)

Week 4 IS Strategic Analysis Presentation

Review the SWOT (strengths, weaknesses, opportunities, threats) analyses for all six cases here. Pick one of the six cases and read the complete business plan. Then, create a professional presentation in Kaltura suggesting how IT could be used to enhance the company's strengths, lessen the company's weaknesses, take advantage of the company's opportunities, and / or mitigate the company's threats. The same IT solution(s) might accomplish more than one objective in the business plan.

In your presentation, please copy the SWOT analysis from the case and paste that on one of the slides. The presentation should include 2-4 slides to explain the case including an analysis of the characteristics of the institution in the case study. Please explain specifically how IT solves a problem and / or enables new options for the company. The total presentation should be about 8-10 slides, not including the title and reference slides. The reference slide should be in APA format. Internet references, as well as peer-reviewed journal articles, are fine. The references should include examples of other companies that have done something similar to support your recommendations. In-text citations are not required for this presentation. Your presentation should include a voice-over to explain your slides. Please submit your Kaltura video via the assignment link and also include a link to it on the discussion board. The rubric for this assignment can be viewed when clicking on the assignment link.

Use the resources below to help you with this week's assignment.

Read the following chapters in the textbook:

• Chapter 9 - "Effective and Efficient Business Functions" Chapter 9 - Effective and Efficient Business Functions.pptx - This chapter explains how IT can be used to automate individual business functions.

• Chapter 10 - "Strategic Technology and Enterprise Systems" Chapter 10 - Strategic Technology and Enterprise Systems.pptx - This chapter explains how IT can be used to integrate the functions in the value chain within a company. The chapter emphasizes systems that are used across the entire enterprise.

• Chapter 11 - "Data Visualization and Geographic Information Systems" Chapter 11 - Data Visualization and Geographic Information Systems.pptx - This chapter focuses on data visualization to help in making better decisions.

Additional resources:

• Video: What Is a SWOT Analysis? explains about analyzing an organization's strengths, weaknesses, opportunities, and threats (SWOT). A SWOT analysis is often used in strategic planning.

• Article: Ultimate Guide to Conducting a SWOT Analysis.pdf explains how to do a SWOT analysis.

• Video: How NOT to Use PowerPoint gives humorous examples of what not to do in presentations.

• Blackboard tutorial: Narrating a PowerPoint with the Kaltura Screen Recorder explains how to add narration to your Kaltura presentation.

• Blackboard tutorial: Using Kaltura to Submit Assignment explains how to submit your Kaltura presentation using the assignment link above.

In developing your presentation for this week, you may find it helpful to refer to the resources from previous weeks. A list of all the videos and other resources can be found under the Strategy Resources link on the main menu in this Blackboard course.

Attachment:- Assignment.rar

Reference no: EM131396021

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