Writing No consideration Acceptable Tidy presentation. Professional Polished presentation. Weighting for presentation. presentation. Mostly clear presentation. Clear and concise 5% Muddled writing Long winded and writing but at Clear writing mainly writing. that is very difficult to follow. some clear writing presentation. times long winded. Writing style lacks to the point. Considered writing Mature and appropriate writing style. Numerous grammatical errors. Multiple spelling errors. Some grammatical errors. Multiple spelling errors. consideration. Few issues around grammar. Less than 5 spelling errors. style. Excellent grammar with only minor oversights. Less than 3 spelling Excellent grammar, correct in all aspects. No spelling errors. errors.

Excellent discussion Cultural and ethical of cultural and expectations in ethical expectations in marketing and promotions. marketing and promotions are discussed in detail, Complete understanding and sound evaluation of showing exceptional understanding and insight. objectives in relation to cultural and ethical Promotional objectives of Case Study organisation are considerations. comprehensively 3 good reasons for Case study organisation to consider culture and ethics in their promotions are given with clear evaluated in the context of cultural and ethical considerations with 3 clear applications to the business illustrated by detailed and relevant examples. examples.

Cultural Clear evidence of Lack of knowledge Reasonable Expectations lack of and understanding understanding of Weighting 10% understanding, fails to explain relevance of of the importance of cultural considerations in cultural and ethical considerations in promotions. cultural and ethical expectations in promotions. promotions. Poor application to Case Study. 2 clear examples of cultural/ethical consideration in Unconvincing evaluation and poor examples. Incomplete and weak examples. promotions for Case Study organisation given.

Thorough and clear explanation of contrast between consumer/business promotional strategies is detailed showing good understanding. Competent Case Study examples are given, showing evidence of some research into the organisation. Promotional mixes contain at least 2 detailed strategy elements. Clear and concise explanation of contrast between consumer/business promotional strategies is detailed showing exceptional understanding. Extremely detailed Case Study examples show evidence of further research into the organisation. Promotional mixes contain at least 3 strategy elements which are detailed and evaluated showing exceptional understanding.

Consumer/B 2B Promotions Weighting 10% Clear evidence of lack of understanding, fails to explain differences between consumer/B2B strategies. Unconvincing evaluation and poor examples. Lack of understanding of difference between consumer/busines s promotional strategies Incomplete and weak examples. Promotional mixes are basic and show lack of comprehension. Basic understanding of contrast between consumer/ business promotional strategies is evidenced. Case Study examples could be more detailed and show better understanding. Promotional mixes contain at least 2 strategy elements.

Explanation and Explanation and description of description of element’s element’s benefit is clearly stated and linked to Case Study. benefit are very clearly stated and linked to Case Study with a relevant Good understanding detailed example. shown by Extremely high level of comprehensive understanding is shown evaluation and by exceptional evaluation linking of and linking of promotional promotional strategies to strategies to promotional objectives. 2 detailed strategy promotional objectives. 2 detailed strategy examples that achieve promotional objectives examples that are given for achieve promotional Case Study showing objectives are given evidence of exceptional for Case Study. understanding.

Direct Clear evidence of Lack of Explanation and Marketing lack of understanding of description of Weighting 8% understanding, fails to identify any benefits of strategy benefits and purpose of promotional mix element’s benefit is stated and linked to Case Study. elements. elements. Basic Lack of knowledge Little understanding of of strategies and comprehension of link between poor link between strategies and understanding of strategies and objectives is Case Study objectives. shown. Examples application. Unconvincing evaluation and poor examples. Incomplete and weak examples. could be more detailed and show better understanding.

Explanation and description of element’s benefit is clearly stated and linked to Case Study. Good understanding shown by comprehensive evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study. Explanation and description of element’s benefit are very clearly stated and linked to Case Study with a relevant detailed example. Extremely high level of understanding is shown by exceptional evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study showing evidence of exceptional understanding.

Public Relations Weighting 8% Clear evidence of lack of understanding, fails to identify any benefits of strategy elements. Lack of knowledge of strategies and poor understanding of Case Study application. Unconvincing evaluation and poor examples. Lack of understanding of benefits and purpose of promotional mix elements. Little comprehension of link between strategies and objectives. Incomplete and weak examples. Explanation and description of element’s benefit is stated and linked to Case Study. Basic understanding of link between strategies and objectives is shown. Examples could be more detailed and show better understanding.

Explanation and Explanation and description of description of element’s element’s benefit is clearly stated and linked to Case Study. benefit are very clearly stated and linked to Case Study with a relevant Good understanding detailed example. shown by Extremely high level of comprehensive understanding is shown evaluation and by exceptional evaluation linking of and linking of promotional promotional strategies to strategies to promotional objectives.

Sales Clear evidence of Lack of Explanation and Promotion lack of understanding of description of Weighting 8% understanding, fails to identify any benefits of strategy benefits and purpose of promotional mix element’s benefit is stated and linked to Case Study. elements. elements. Basic Lack of knowledge Little understanding of of strategies and comprehension of link between poor link between strategies and understanding of strategies and objectives is Case Study objectives. shown. application.

Explanation and description of element’s benefit is clearly stated and linked to Case Study. Good understanding shown by comprehensive evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study. Explanation and description of element’s benefit are very clearly stated and linked to Case Study with a relevant detailed example. Extremely high level of understanding is shown by exceptional evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study showing evidence of exceptional understanding.

Personal Selling Weighting 8% Clear evidence of lack of understanding, fails to identify any benefits of strategy elements. Lack of knowledge of strategies and poor understanding of Case Study application. Unconvincing evaluation and poor examples. Lack of understanding of benefits and purpose of promotional mix elements. Little comprehension of link between strategies and objectives. Incomplete and weak examples. Explanation and description of element’s benefit is stated and linked to Case Study. Basic understanding of link between strategies and objectives is shown. Examples could be more detailed and show better understanding.

B (65-79) A (80-100) Explanation and description of element’s benefit is clearly stated and linked to Case Study. Good understanding shown by comprehensive evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study. Explanation and description of element’s benefit are very clearly stated and linked to Case Study with a relevant detailed example. Extremely high level of understanding is shown by exceptional evaluation and linking of promotional strategies to promotional objectives. 2 detailed strategy examples that achieve promotional objectives are given for Case Study showing evidence of exceptional understanding.

Need this assignment to be done by 15th please give it to a person with writing skills. Thanks. please tell person to read the writing criteria in the marking scheme attached with assignment. Criteria E (0-39) D (40-49) C (50-64) Advertising Weighting 8% Clear evidence of lack of understanding, fails to identify any benefits of strategy elements. Lack of knowledge of strategies and poor understanding of Case Study application. Unconvincing evaluation and poor example. Lack of understanding of benefits and purpose of promotional mix elements. Little comprehension of link between strategies and objectives. Incomplete and weak examples. Explanation and description of element’s benefit is stated and linked to Case Study. Basic understanding of link between strategies and objectives is shown. Examples could be more detailed and show better understanding.

This is a compulsory assignment. It must be submitted and makes up 20% of your final result for this paper. The completed assignment is to be submitted to your facilitator via Blackboard by the due date. Any work of others such as articles, journals, the internet or textbooks must be referenced following the latest APA referencing guidelines. This is a compulsory assignment. It must be submitted and makes up 20% of your final result for this paper. The completed assignment is to be submitted to your facilitator via Blackboard by the due date. Any work of others such as articles, journals, the internet or textbooks must be referenced following the latest APA referencing guidelines.