Describe how each element is applied to a company

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Assignment - Strategic Analysis Questions

Objective - Provide written answers to the three questions as stated below. This assignment asks you to formulate your opinion by answering the questions, while connecting your answers to advertising and business strategy principles.

Questions - Each question has three elements (A, B and C) that need to de included in your answer:

1. The 'heart of strategy' consists of Positioning, Assumptions, Resources and Goals.

(A) Define each element, (B) describe how each element is applied to a company or organization, and (C) give an example of an aspect of a real life company that fits each of the four elements respectively.

2. As a strategic consultant your role is often to analyze client companies. Describe how you would go about a strategic analysis of a company. (A) Describe the steps you would take, (B) what each step would entail, and (C) what aspects of analysis would be included.

3. Consulting on companies and brands can be a positive experience, but sometimes advice can be painful for the client. (A) How would you go about providing such advice? (B) What research would you do to prepare yourself? And (C) how would you handle communicating the results of your research to the client?

Reference no: EM133247572

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