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Describe how consumers recognize a consumption problem

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Describe how consumers recognize a consumption problem and show why marketers must understand this part of the decision-making process.

Discuss what happens when consumers conduct an internal search to solve a consumption problem and identify some of the ways in which marketers can affect internal searches.

Explain why and how consumers conduct an external search to solve a consumption problem and highlight the main implications for marketing strategy.

Reference no: EM133264416

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