Describe how companies segment international markets

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Reference no: EM1359746

1. Explain how companies segment international markets.

2. Name and describe the types of consumer products and give an example of each. How does the marketing differ for each product type?

3. Name and describe the major steps in the new-product development process.

4. Choose a foreign or domestic airline and discuss how they established a rigorous quality control system for their customer service(s).

Reference no: EM1359746

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