Describe hierarchy of effects model and means-end theory

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Describe the Hierarchy of effects model and the Means-End theory that can be used in developing an advertising campaign.

What is a tagline in an advertisement and which advertising tagline is the one that impressed you the most and even affected you personally.

Explain how Emotional appeal is connected to Brand royalty and give an example of a product you purchased because it appealed to you emotionally.

Reference no: EM132212493

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