Describe google efforts in corporate strategy

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Reference no: EM13224738

Review Google's values and mission. Provide your assessment of whether the company's overall operations and strategy are aligned to support those values and achieve the mission.
Describe Google's approach to creating a sustainable competitive advantage and evaluate the effectiveness of the approach.

Describe Google's efforts in corporate strategy (that is, vertical integration, globalization, and diversification) and assess the effectiveness of the efforts.

Provide recommendations on how Google's resources can be better aligned and leveraged to create capabilities that drive a sustainable competitive advantage.

Provide recommendations regarding realignment of organizational structure and management systems that facilitate your proposed realignment and leveraging of resources. This recommendation relates to the execution of the strategic recommendation aligning capabilities, above.

Provide any additional recommendations regarding needed changes to Google's approach to corporate diversification strategy. Is Google overextended? If so, what current initiatives should be abandoned or divested? Are there any new areas of business where Google should establish itself?

Reference no: EM13224738

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