Describe goods and services that make up product experience

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Reference no: EM131919225

Question: 1. Recall the last time you went to a fast-food restaurant such as McDonald's. Describe all of the goods and services that make up your total product experience.

2. The following firms have long been seen as having strong competitive advantages:

a. IBM

b. Coca-Cola

c. Xerox

d. Walmart Read about one of these companies. Also draw from your experience as a customer to identify that company's competitive advantage. Discuss how operations management relates to the company's competitive advantage.

Reference no: EM131919225

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