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Assignment:
Using sling tv as the product, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so?
1. Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics.
2. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics.
3. What are some changes would you recommend to reflect Gen Z and Alpha?
In order to determine which combination of crust, sauce and cheese options work best together, Domino's researchers employed a(n) _____research design.
Identify organizations that develop and foster the processes, practices, and attributes for creativity and innovation and Explain the implications
Interpreting Market Trends and Developments
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:
Analyze Apple's current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations ..
Many marketers may find language as a barrier or challenge when marketing to different cultures. What are some other considerations that should be vetted.
What seems to be the message of each ad? - How does the item help create or reinforce an image for the product being sold in the ad?
What type of retailer is Nordstrom? How would you describe Nordstrom's level of service on the continuum from full-service to self-service?
The number t is private information to player 2; player 1 knows that t equals 2 with probability 1/2 and it equals 3 with probability 1/2. - Compute the Bayesian Nash equilibrium of this game.
Be sure to fully and completely answer each question. I am not looking for your to regurgitate what is in the textbook. Rather, students who analyze.
Targeting Segments and Brand Positioning Statements
Determine whether it is in the exposure stage, interaction stage, e-commerce stage or e-business stage. Provide reasons for your answer.
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