Describe gen z in terms of behavioral characteristics

Reference no: EM133535854

Discussion Post

Topic I: Emerging Technologies

PROMPT: In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience. Choose one of the following technologies:

A. Artificial intelligence
B. Chatbot
C. Extended reality
D. Voice marketing

Visit ANA Marketing Futures to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.

Topic II: Ready for Future Customers?

PROMPT: Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so?

Question A. Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0.

Question B. Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0

Question C. What are some changes would you recommend to reflect Gen Z and Alpha.

Reference no: EM133535854

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