Describe flydubai pricing strategy

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Company case

1. Describe flydubai's pricing strategy. How do you evaluate it?

2. Is this business model sustainable?

3. Describe flydubai's target markets. How price- sensitive are they?

4. How do you evalute flydubai's offering in Ramadan? Do you think it is going to be successful given the fierce competiton?

5. What challenges do you expect flydubai to face in the near future?

Reference no: EM131746854

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