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Assignment - Kotler and Keller describe five segmentation variables for Business Markets Discuss them and the steps in the segmentation process.
The purpose of this assignment is to encourage students to read, comprehend, and analyze the course materials. Students are expected to respond to the weekly prompt(s) provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. Assignments should include a cover page, separate references page, and should follow APA 6th edition formatting.
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This assignment is based on kotler and keller segmentation variables for the business markets. They suggested a method in order to identify the target customers and focus on their needs and preferences.
I WANTED THIS ASSIGNMENT TO BE WITHOUT PLAGIARISM The assignment will be submitted to plagiarism checking software. Any paper receiving a match % score of 30% or more should be immediately revised and resubmitted by the student. Any paper submitted for grading and resulting in a match % of greater than 30% may be awarded a score of zero by the instructor and additional instances of scores greater than 30% could result in disciplinary action through the university.
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