Describe five key elements that you would propose

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Reference no: EM133552925

Problem

Customer profile

SparU's target market was non-traditional college students, lower income individuals working parents and people of colour who wanted to enhance their skills and build careers. These workforce students needed to enhance or level up their skills but faced barriers such as time off from work financial insecurity psychological, language and reliable childcare.

Wilson wanted to reach this target market directly. he believed that industries and human resource departments would be interested in SparQu's services> the top five industries with the most employees in Colorado were (1) health care 2) retain 3) professional, scientific 4) information and 5) admin/buisness support. And all this industries needed technically savvy employees

The marketing mix promotions:

SparQus' marketing strategy relied primarily on word of mouth and some social media marketing to build brand awareness. Wilson believed that the customer (prospective students ) needed to be nurtured through the buying process. Wilson implemented a social media strategy for the end user, specifically YouTube, linked in, and Facebook, but iwht limited staff he lacked the resources to keep up with the social media activities. He established a YouTube channel with speakers and offered classes but views were low. He was constantly looking for low cost and low involvement ways to best attract customers.

Moving forward

Since inception SparqU more than 600 students completed training and or certification exams. Wilsons business objectives were to return to pre-pandemic enrolment numbers and then triple the training program enrolment with a consistent revenue stream by 2026 . Fortunately the Colorado paradox was the foundation of Sparqus brand identity, as the company sought to address racial and ethnic inequality os post secondary education in the state.

Describe and justify five key elements that you would propose as part of the SparqU pricing and incentives strategy for the coming year?

Reference no: EM133552925

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