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Describe five brand touchpoints

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Question

Think about a recent purchase that you made. Or, think about a purchase that you plan to make. Tell us why you made or are planning to make this purchase.

1. Now describe five brand touchpoints that helped guide you in this purchasing process. Remember that a brand touchpoint is an interaction, exposure, or communication between a brand and a consumer. How important or influential was each of these touchpoints in your decision?

2. Read and respond to at least one of your classmates' posts.

Reference no: EM133477032

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