Describe features of zaltman metaphor elicitation technique

Reference no: EM13720538

Please write the right answer of the following questions

Question 1- What aspects of ZMET and focus groups are similar? How do they differ?

Question 2 -What particular features of zaltman metaphor elicitation technique (ZMET) could foster a richer understanding of consumers' motives than is typically achieved with focus groups?

Question 3- Explain how focus group research could lead to inappropriate generalizations about the preferences of the target audience.

I need help to describe the features of zaltman metaphor elicitation technique.

Reference no: EM13720538

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