Describe experiential and emotional aspects of product

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Reference no: EM132212444

In this assignment, you will complete another key section of your marketing plan.

Write a 2-3 page description of the product/service to be sold or delivered by your firm. This could be a completely new-to-the-world concept, or an improvement on an existing concept.

Please discuss the basic attributes in appropriate detail, and then expand to describe the experiential and emotional aspects of the product or service. Be sure to address the role of branding in fulfilling customer expectations for your product or service.

Within this section draft, please demonstrate your grasp of the marketing terminology and concepts related to products and services. For example, it would be appropriate to discuss whether your product is a convenience, shopping, or specialty good.

Be sure to follow writing guidelines for this assignment.

Reference no: EM132212444

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