Reference no: EM133188959

Question: Background: The notion of a sustainable for-profit business model centers on the ability of the enterprise to provide "adequate" and "timely" products or services to the consumer's demand. In terms of a proposition or even reason to exist, businesses must look to corporate sustainability and responsibility [value] proposition in unison. As such, corporate philanthropy can indeed be a "means to an end". Looking at philanthropy though is not always clear on the surface and has been shown to have positive effects on an organization's performance.

A. Reflect on the notion of [corporate] philanthropy and what it means to you based on your personal experiences/biases and the experiences you have had in your places of work.

B. Select a business in the healthcare business sector. Choose one that you do not know much about at this point (pre-research).

C. Determine if, how, when, why, and where it institutes corporate philanthropy in its business model. It is "mainstream"? is there any best-class practices?

D. Assess if the marketplace - customers and competitors alike recognize the chosen firm has a philanthropic initiative stance.