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1. “The social responsibility of business is to increase its profits.” So said Milton Friedman in a famous 1970 missive in the New York Times. (Friedman, Milton. 1970. How do you respond to this statement? Do you support or refute this notion? Explain.
2. Describe an example of societal marketing from your experience and/or research and evaluate whether or not it was/is effective, and why? Name the organization. Was the effort consistent with the mission of the organization?
150 words per question,
XYZ, a construction company, has recently obtained a large project that requires them to hire 15 experienced welders in Casper, Wyoming. Casper has very few welders locally so XYZ needs to recruit welders who will relocate to Wyoming for the duration..
What value of alpha, the smoothing constant, was the firm using?
You are the operations manager for an OEM manufacturing plant that produces YBOX game consoles. Based on the sales record from 2014, the marketing manager forecasts the demand for Jan- June of 2015 as the following: JAN. FEB. MAR. APR. MAY JUNE 2,500..
On consecutive Saturdays, Jacqueline & Sara (J&S), the owners of a local newsstand purchase a number of copies of Tribune magazine.
A busy suburban emergency room is planning to institute a new digital charting process for all patients.
When purchasing products, consumers generally follow the consumer decision-making process. Review this process in your text. Then think of a product you purchased that involved extensive decision making. Name the product and describe your experience ..
Suppose that the optimal transfer price between one business and all other businesses activities in a firm is the market price. What does this condition say about whether this firm should own this business?
We discussed three values of the firm: market value, accounting value, and intrinsic value.
The U.S. Bureau of Labor Statistics released its Consumer Expenditures report in October 2008. Among its findings is that average annual household spending on food at home was $3,624.
What is the purpose of an ERP system and what advantages does it hold over the more traditional system it replaces?
Review the EEO-1 report in the Supporting Lesson Links and discuss the purpose of government mandates. Provide at least one example of a penalty an organization may face for violating a government employment mandate.
Suppose you are employed by a large electronics retailer, and a customer comes to you with a cognitive dissonance over the purchase of an expensive computer system from your store the previous week. How would you work with the customer to help elimin..
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