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Assignment:
Consider a company that you are familiar with.
· What company is it? Discuss what might be in that company's external, general, or industry environment that would influence strategic planning for that company.
· Review this video [Journey Healing Center- Competitive Analysis] on conducting a competitive analysis. Discuss how this example relates to assessing an organization's internal environment relative to competitive analysis. Include consideration of how metrics may play a role in this assessment.
1. Explain the SWOTT analysis of that company - think internal AND external business environment. How does it relate to a business plan?
2. Describe elements of an internal business environment, including metrics. Describe elements of an external business environment, including metrics.
3. What's the role of sustainability?
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