Describe effect the current product brand

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Reference no: EM133213319

Situation Analysis: Describe the effect the current product brand has on consumer behavior.

Problem: What is the customer need that the product is promoted to resolve?

Alternatives: What changes to the marketing mix (product, price, place, and promotion) are needed to improve the product's emotional appeal to customers?

Recommendation (Marketing Strategy): Design a strategy for the target market that will positively alter the customer's product view.

Describe how consumer behavior will be affected by the target market strategy.

Reference no: EM133213319

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