Describe each of the three major decision-making perspective

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Reference no: EM133575261

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Question I. Describe each of the three major decision-making perspectives.

Question II. What role does product categorization play in the alternative evaluation process?

Question III. What is the definition of dissatisfaction? Is it likely to cause a drastic reaction by a consumer? Explain by using a situation in which some emotion other than satisfaction motivated your behavior following a purchase.

Reference: Babin, B. J., & Harris, E. G. (2023). CB Consumer Behaviour. Cengage Canada.

Reference no: EM133575261

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